Why Every Website Needs Good Meta Tags (And How to Make Them)
You've built a great website, but when you share it on Twitter or LinkedIn, the preview looks terrible—or worse, it shows nothing at all. Sound familiar?
The culprit is almost always missing or poorly written meta tags. These tiny snippets of HTML tell search engines and social platforms what your page is about, what title to show, and which image to use in previews.
Good news: you don't need to be a developer to fix this.
What Are Meta Tags, Really?
Think of meta tags as a business card for your web page. When Google crawls your site, it reads these tags to understand what the page is about. When someone shares your link on Facebook, the platform pulls information from these tags to create that nice-looking preview card.
The three most important ones are:
- Title tag — The headline shown in search results
- Description tag — The short summary under the headline
- Open Graph tags — What appears when you share links on social media
The Problem with Doing It Manually
If you're comfortable with HTML, you could write these tags by hand. But here's the thing: remembering all the different tag formats (Open Graph for Facebook, Twitter Cards for Twitter, basic meta for Google) is tedious. One typo, and your preview might not show up at all.
That's where a meta tag generator comes in handy.
A Faster Way to Get It Right
Instead of looking up tag formats every time, you can use a tool that handles the technical stuff for you. Just fill in the blanks—your page title, a short description, maybe an image URL—and copy the generated code.
Our Meta Tag Generator does exactly this. It covers:
- Basic SEO tags (title, description, keywords)
- Open Graph tags for Facebook and LinkedIn
- Twitter Card tags for Twitter/X
You type in plain text, and it spits out the HTML you need. Paste it into the <head> section of your page, and you're done.
Who Actually Uses These Tools?
Based on what we've seen, it's a pretty wide mix:
Freelancers and indie developers building side projects—they want their landing pages to look professional when shared online.
Small business owners who manage their own WordPress or Shopify sites. They know SEO matters but don't want to hire someone just for meta tags.
Students learning web development who need to understand how meta tags work without memorizing every syntax variation.
Content marketers preparing articles or landing pages—getting the social preview right means more clicks when the content gets shared.
One Less Thing to Worry About
Meta tags are one of those "small things" that make a bigger difference than you'd expect. Getting them right takes five minutes with the right tool. Getting them wrong means your site looks unprofessional every time someone shares a link.
If you haven't checked your site's meta tags lately, now's a good time.
Ready to try it yourself?
Put what you've learned into practice with our free online tool.
Create Meta Tags Now